Manifesto

Here are the top 10 things you can do to promote LTR-TV relationships.  Download the Manifesto for all 100!!

1. Long-Term Relationships require long term investments.

Invest now in new ways of engaging audiences that will pay off in years to come.  LTR-TV experiences can be tailored to TV on any platform (traditional sets, Internet, mobile phone, etc).  If there is going to be a future of television, we need to begin planning for it now.

2. Collective experience is the new “Appointment Television.”

Viewers might not be watching live, but they are still watching.  Create show-related experiences that are dependent on the content of the show, not just on the broadcast time.  Work towards creating a new television community for your show bound by experience.

3. What is a TV season, anyway?

Your show goes on hiatus, but a fan’s love for it does not. What will you give to fans in between episodes? Seasons?  Nurture your audience relationships even when your show’s not on the air.

4. Think of advertisers, TV creators, and audiences as members of the same team.

A good coach assigns appropriate roles to each player.  You want audiences to watch your shows.  Audiences are passionate about your shows.  There’s a lot of love here and LTR-TV helps you figure out how to harness it.

5. Re-imagine the Shape of your Audiences.

Think of your audiences as groups, not a bunch of individuals.  What can a group do that lots of isolated people can’t?  What new possibilities does this open up?

6. Capitalize on your TV Clout!

You’re television, damn it!  You still have a lot of prestige and pull.  Harness the power you have to create unique large-scale experiences that users can’t get anywhere else…while you still can.

7. The “Get Me One of Those” problem.

Don’t just “do” social media because it’s hot!  There should be a strategy behind your approach.  Which experiences will best connect with your audience?  Do your homework and make a plan.

8. Redefine ROI.

Rethink “return.” Reinvent “investment.”  Don’t let your returns be measured in dollars alone, and consider new investments like time and resources. Advertising revenue comes and goes, but committed audiences are in it for the long haul.

9. You are in a relationship.  Get used to it.

Just like a real relationship, LTR-TV takes thought, work, communication, and time…not to mention some wooing. Assess the needs of each party involved and plan accordingly.  But as we know, some relationships involve compromise, so be prepared for that too.

10. You need to try something new, why not this?

TV is in trouble.  You need to step up your game.  Why not try LTR-TV?