|Long-Term Relationship Television (LTR-TV) is my Manifesto to the television industry to push them to transform ad-supported television into a relationship-based economy.
Through an intensive study of the television landscape, industry practices, and audience behavior, I have developed these recommendations for re-imagining and restructuring the interactions and relationships between industry, advertisers, and audiences.
These practices and precautions are meant to help ensure that, in this increasingly treacherous entertainment terrain, the medium of television survives in the future.
* * *
LTR-TV began as my Master’s Thesis project at New York University’s Interactive Telecommunications Program.